Classic Media Signs Deals to Drive Preschool Portfolio’s European Expansion

LONDON: CPLG and KIDZ Entertainment are to represent Classic Media‘s key preschool brands throughout Western and Eastern Europe, respectively.

CPLG has been named as the company’s Western European licensing and merchandising agency for the preschool brand Tinga Tinga Tales. CPLG will immediately begin managing the licensing and merchandising rights for the brand for France, Germany, Spain, Portugal, Italy, Austria, Switzerland, Belgium, Luxembourg and the Netherlands.

KIDZ Entertainment will manage Tinga Tinga Tales across all of the Nordics and Eastern Europe, including Russia. KIDZ will further represent Classic Media’s Guess with Jess.

Andrew Kerr, the executive VP of international marketing and consumer products at Classic Media, commented: "I am very pleased and excited to announce two such significant partnerships for our key preschool brands across Europe. CPLG and KIDZ are industry leaders across Europe, each possessing remarkable levels of local expertise, brand management nous and in-house creativity—our preschool portfolio couldn’t be in better hands."

Katarina Dietrich, the CEO of CPLG, said: "We are proud of working with Tinga Tinga Tales, it was love at first sight when we first discovered the project in development. The whole CPLG team is very excited to develop a consumer product program to reflect the innovative and appealing style of the brand."

Morten Geschwendtner, the chairman and director of business development at KIDZ Entertainment, added: ‘‘We have worked with Classic Media on Postman Pat for many years and continue to see growth, so we are of course delighted to extend our relationship to include Classic Media’s wonderful new preschool brands, both of which we feel have a very strong future.’