CHUM Scores 360-Hour Russian Licensing Deal

CANNES, October 11: In a deal brokered by IBC’s founder and
president, Jon Helmrich, CHUM International has licensed about 360 hours of
fashion, celebrity and entertainment programming to Russian cable operator
National Cable Network for its new satellite channel, Entertainment Park.

The network, set for an October 20 launch, will broadcast
key CHUM series such as the 30×30-minute Raw, the 39×30-minute One Shot,
the 50×30-minute Star! At the Movies,
as well as Egos and Icons, Crimes
of Fashion, and Listed, among others.

Announcing the agreement, Helmrich noted, “CHUM’s tremendous
assortment of series focusing on celebrities, fashion, music and movies
delivers the timely and attention-grabbing programming that is ideally suited
to launching a new channel and growing an audience in a highly competitive
marketplace like Russia.”