Chorion Awards Mr. Men Master Toy License to Fisher-Price

NEW YORK, June 19: Chorion has granted Fisher-Price the
master toy license for its new animated children’s sketch comedy series The
Mr. Men Show, which will launch on Cartoon
Network in the U.S. in 2008.

The toy licensing agreement initially covers the U.K., the
U.S. and French territories. Fisher-Price will manufacture a range of preschool
products based on The Mr. Men Show,
including feature plush, playsets, figures, musical toys, and vehicles. The
collection of toys is expected to hit shelves in the U.K. in the fall of 2008,
with other territories to follow from 2009.

The Mr. Men Show will
launch on Cartoon Network in the U.S. and on Five in the U.K. on the Milkshake! block in early 2008. The Mr. Men Show is the first animated program to bring sketch comedy
to young children. Based on the Mr. Men and Little Miss books
created in the 1970s by British author Roger Hargreaves, the new 52×11-minute
animated series is a re-imagining of this classic property that has sold over
100 million book copies worldwide. Twenty-five Mr. Men and Little Miss
characters will be featured in the new series. To complement the new animation
style, some of the characters are being refreshed and some completely re-worked
but all will remain true to the essence of Hargreaves' original characters.