Chinese Deal for Banijay Branded Entertainment Format

October 5, 2011 World Screen
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PARIS: Banijay International has sold its format Date My Car to QIYI, China’s first online TV portal, which is to produce 20 half-hour episodes of the show for a sponsorship partner.

 

This is the second adaptation deal for Date My Car, which was developed in house by Banijay Creative Factory. It first rolled out on Renault’s branded TV network, which is broadcast via satellite platforms as well as online at Renault.tv. In the format, one girl must choose a date with one of four guys she can’t see, solely based on their car.
 
Karoline Spodsberg, the managing director at Banijay International, said, “Online and branded content is becoming so important within content distribution and we’re pleased that Banijay International is able to deliver to our clients’ demand with this great Banijay format. Moreover, along with Latin America and the Middle East, we are very keen to increase our presence in Asia, and this deal is an indication of the interest in our properties in the region."