Chellomedia Consolidates Central European Ad Sales Business

LONDON, August 6: Chellomedia has announced the
consolidation of its thematic channel advertising sales business in Central
Europe, tapping Marcin Boroszko, currently the managing director of the
Warsaw-based At Media, as director of advertising sales for the region.

In his extended role, Boroszko will oversee and drive
advertising sales revenues for Chellomedia’s Central European TV assets. He
will also begin the expansion of At Media’s business throughout the region. At
Media is part of Chellomedia’s advertising sales representation business, and
was acquired in 1999 as part of the acquisition of At Entertainment. Marcin has
been At Media’s managing director since 1999 and has developed the business
into the leading independent sales house in Poland, with a portfolio of 28 TV
brands as its clients.

Chellomedia Central Europe has significantly increased its
owned and operated TV assets in the region in the last 12 months; these now
include Minimax, the children’s channel and the premium sports channels Sport1
& 2. All channels have significant distribution throughout the region,
particularly in Hungary, Romania, the Czech Republic and Slovakia.

“The increased role for Marcin in Central Europe represents
a natural step for At Media and our own thematic TV channels which are
achieving healthy distribution and delivering clear demographics for
advertisers seeking both in territory, national and pan regional reach,”
commented Mike Moriarty, the managing director of Chellomedia in Central
Europe.