Channel Five Commissions Cooking Show

LONDON: Optomen Television has been commissioned by Channel Five to produce Meals in Minutes, a new short-format cooking series presented by chef Simon Rimmer.

The 15 programs, sponsored by SPAR, will range between five and ten minutes in duration. In each installment, Rimmer is joined by a famous celebrity chefs, including Edith Bowman, Liz McClarnon, Julia Bradbury, Iwan Thomas, Charley Boorman, Linda Barker and Dane Bowers. The show will air weekdays at 2:50 p.m. starting September 20.

Donna Taberer, Five’s head of entertainment, said: “Optomen, as always, have produced an inspiring cookery series, full of tips and fun. We have some brilliant celebrities attached to the series who will be spicing it up in the kitchen with Simon.”

Head of marketing support for SPAR, Adam Margolin, commented: "We are pleased to be associated with the Meals in Moments series which has been created through the combined creative talents of MEC, Optomen and Channel Five. For SPAR, it’s an exciting new initiative which ties in well with our developing strategy to deliver meal solutions throughout all our U.K. stores."

A book of the series has also been commissioned. Published by Premium Publishing, the Meals in Moments recipe book will be available to buy from participating SPAR stores and online from Amazon.