Celestial Brings Shaw Brothers Films to Portable Devices

HONG KONG: Celestial Pictures has inked a licensing agreement with Creative Technologies to distribute 668 Shaw Brothers films and 500 hours of original dramas on its portable viewing devices in Singapore.

Creative Technology is a leader in digital entertainment product for personal computers and the Internet. Under the terms of the deal, Creative has licensed the non-exclusive digital download rights as well as Internet download-to-own rights to release an extensive range of films and TV programs covering multiple genres. Titles include The One-Armed Swordsman, Come Drink with Me, Vengeance, The Heroic Ones, as well as Celestial’s TV dramas such as Empress Feng of the Northern Wei Dynasty, Silent Tears and Let’s Dance.

“We are very excited to partner with Creative to create a unique portable entertainment experience,” said Ross Pollack, the CEO of Celestial Pictures. “Our partnership with Creative marks a revolutionary step forward for the legendary Shaw Brothers Film Library. The Library’s distribution network has expanded onto a new digital platform with a partner known for its technology, large user base and strong branding. This partnership exemplifies our strategy of showcasing our content on different and new platforms to reach new audiences.”

Vinson Chua, the director of media services at Creative Technology, added, "The Celestial Shaw Library represents timeless classics of Asian cinema. It has and will continue to inspire generations of performance talents and directors. Much of its creative ideas are ahead of its time and will serve as a treasure trove of ideas for future generations of filmmakers."