Celestial Brings On Former Sony Marketing Exec

HONG KONG: Celestial Pictures has hired Andy Chang, previously the VP of marketing for Asia Pacific at Sony Pictures Television, to serve as senior VP of marketing, effective March 8.

Chang will oversee marketing for all Celestial Pictures’ businesses, from theatrical and TV series production and distribution to its pan-regional channels: Celestial Movies, Celestial Movies Asia, Celestial Classic Movies and WaTV. Chang will also lead the company’s corporate branding and communication efforts as it expands in the Asia Pacific and globally. Prior to joining Celestial, Change was VP of marketing for Asia Pacific at Sony Pictures Television. Prior to this he oversaw marketing for Metro-Goldwyn-Mayer’s international TV distribution.

Ross Pollack, the CEO of Celestial Pictures, commented: “Andy will be a great asset to our team. His creativity, resourcefulness and extensive marketing experience make him the ideal executive to lead our marketing and branding efforts. Andy will join a talented team of experienced channels, theatrical and distribution executives as we build upon our vast library of content, and establish Celestial as a preeminent creator and distributor of Asian content around the world.”