CCI Lines Up New Licensee for Artzooka!

TORONTO: CCI Entertainment has appointed Wooky Entertainment as the master arts and crafts licensee for the series Artzooka!

The show, which airs in more than 30 markets worldwide, will get a full range of arts and crafts products. The line will include art tools, activity kits, art-based activity books, novelty games and more. The products, geared toward kids 4 to 9, are expected to roll out in spring 2012.

Charles Falzon, the co-chairman of CCI, said, “Artzooka! is a property which is aimed at engaging kids and our product line is a vital component of building the brand. Wooky Entertainment shares that vision with us and is an ideal partner to take Artzooka! to the next level.”

Kevin Richer, the president of Wooky Entertainment, added, “We are extremely thrilled to be partnering up with CCI Entertainment and the Artzooka! franchise. With an awe-inspiring brand like Artzooka! children can use their imaginations, play, create and innovate. Artzooka! and Wooky are a perfect match–we specialize in creating do-it-yourself kid-centered products. We are sure to do great things together.”