CBS, Verizon, MediaFLO Align for Live Mobile Feed of Big Brother 8

LOS
ANGELES/BASKING RIDGE/SAN DIEGO, August 17: CBS Mobile, Verizon Wireless and
MediaFLO USA have teamed up for a new dedicated Big Brother 8 channel on Verizon’s mobile V CAST
service that will stream live 24/7 footage from the reality series.

The
launch of the dedicated channel marks the first time that content from a
prime-time television show has aired live and continuously on mobile handsets
in the U.S. In total, hundreds of hours of live programming will air on the Big
Brother service,
which is available at no additional charge to V CAST mobile TV subscribers. To
preserve the drama for Big Brother 8 television viewers, CBS may block or delay the mobilecast
for a limited number of real-time events that transpire in the house.

Mobile
offerings available in addition to the new 24/7 mobile TV channel include
downloads, special video clips, photos, live breaking house alerts and daily
insider summaries sent straight to cell phones. Subscribers are also able to
view full episodes of Big Brother 8 on the CBS Mobile channel.

The dedicated
Big Brother 8
channel will supplement regular programming from CBS Mobile, one of the eight
regular services available on FLO TV, which is available to consumers on
Verizon Wireless’s V CAST Mobile TV. Other services include Comedy Central,
ESPN Mobile, FOX Mobile, MTV: Music Television, NBC2Go, NBC News2Go and
Nickelodeon.

Since its
premiere earlier this summer, Big Brother 8 has been available on multiple
platforms including online, on mobile, on Showtime Networks and on the linear
CBS television network.

"We
are thrilled to provide Big Brother's passionate and digitally savvy fans with yet another
way to keep connected to the show 24/7," said Cyriac Roeding, the
executive VP of CBS Mobile. "CBS Mobile is about innovation and creating
truly made-for-mobile experiences. This Big Brother channel is both—a first in
the U.S., and the most mobile entertainment possible—allowing you to
'live' with the Big Brother houseguests on your phone 24/7."