CBS Renews Grammys Deal through 2021

SANTA MONICA: In an extension of a longstanding broadcast partnership, CBS has signed a new ten-year deal with The Recording Academy to continue as the U.S. home of the Grammy Awards through 2021.

CBS has broadcast the awards since 1973. The 2012 Grammys will be aired on CBS live from Los Angeles on February 12, 2012, at 8 p.m. In addition to the awards, the ten-year deal includes the continued annual broadcast of The Grammy Nominations Concert Live!!: Countdown to Music’s Biggest Night, a one-hour special that features nominations and performances. This year’s special goes out November 30, live from Los Angeles. This marks the fourth consecutive year that the nominations will be announced live on prime-time television. The new agreement also includes the addition of a new two-hour series of Grammy specials, details of which will be announced in the future.

"We are so pleased to continue our longstanding partnership with our friends at CBS, which has grown beyond our signature Grammy Awards event," said Neil Portnow, the president and CEO of The Recording Academy. "We have consistently collaborated to ensure that a dynamic, fresh and diverse live telecast is presented, and we are proud of the collective growth and results we have achieved. In recent years, we have worked diligently to develop new Grammy programming that celebrates music throughout the year and now, with many more nights of great music and television ahead of us, we look forward to continuing to expand our brand and partnership."

"We are excited to be the home of the Grammys for another decade and to continue our long and mutually beneficial partnership with The Recording Academy," added Leslie Moonves, the president and CEO of CBS Corporation. "The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope—both culturally and commercially."

"CBS and the Grammys continue to be a partnership of two great brands combining to create one of television’s most celebrated nights," commented Nina Tassler, the president of CBS Entertainment. "It is an event that has become an entertainment force in generating audience, social media conversation and music sales."