CBS Launches Interactive Content Studio

NEW YORK, September 28: CBS has launched EyeLab, an editing
studio dedicated to creating promotional content to be distributed across CBS
Interactive platforms.

The new short-form video content will be produced by fans,
online content editors and producers of CBS programming and will be tied to
content from CBS News, Sports, Entertainment, Late Night and Daytime, as well
as CSTV and Showtime. EyeLab clips will be distributed across the CBS
Audience Network, including the newly
redesigned CBS.com and CBS Mobile.

"Recognizing that short-form content is what our
viewers want online, we’re committed to bringing CBS fans short, easy-to-digest
clips—which they can take and mash up, rework, re-edit and, no doubt,
inspire us with their creativity," said Anthony
E. Zuiker, the executive producer and creator of the CSI: Crime Scene
Investigation franchise. "Using the
web as a direct engagement platform with those who care the most about the show
is a perfect way to bring the TV experience online and in turn, to learn from
fans."

"EyeLab will allow our marketing and production team
to tap into a vast new pool of creative resources while attracting new eyeballs
to our TV content in a format that works on Interactive platforms," said
George Schweitzer, the president of CBS Marketing. "Online video is not
just about TV shows as we know them and EyeLab content is not for TV. We can
harness the passion and creativity of our shows' biggest fans, and also learn a
lot about their interests and talents."