CBC Outlines Strategy for the Future

OTTAWA: CBC/Radio-Canada has unveiled a five-year strategy for what viewers can expect from the public broadcaster, under the banner "Everyone, Every way."

“We want to be recognized by Canadians as the leader in expressing Canadian culture and enriching democracy on their behalf,” said Hubert T. Lacroix, the president and CEO of CBC/Radio-Canada. “This is what will drive all of our actions over the next five years.”

Priorities include bolstering its slate of original, innovative, high-quality Canadian content. CBC also promises to air at least ten signature events per year in English and in French that bring Canadians together in large numbers. Enhancing its regional footprint is also a key focus, with new radio stations, new local websites and services and more regional news and programming. CBC/Radio-Canada will double its investment in new platforms and services over the next five years.

“The way forward will be about seizing the tremendous opportunity we have before us to truly change our relationship with Canadians on a national, community and personal level,” said Lacroix. “We can’t be all things to all people, but we can and must in some way be something for, and mean something to every Canadian. Everyone, Every way is our commitment to Canadians, and it’s the measure by which we want to be judged. We will meet their expectations. Nothing less.”