CBC In Programming Tie-Up with Rogers

TORONTO: The Canadian Broadcasting Corporation (CBC) has struck a deal to provide Rogers Communications with programming for its cable, online, mobile and on-demand services.

The agreement includes extended linear channel availability and cross-platform content from CBC’s specialty channels bold and documentary, now available as part of the Rogers Digital Cable VIP package. More than 20 hours of CBC News Network and bold and documentary are available through Rogers On Demand, in addition to Rogers On Demand Online and Rogers On Demand Mobile. The alliance also provides cross-platform access to premium sports programming, including the 2010 World Cup. CBC programming from prime time and daytime is available for catch-up viewing through Rogers for on demand, online and mobile.

"This agreement helps us bring more great CBC content to Canadians in more ways, from mobile to On Demand to online," said Steve Billinger, the general manager of digital programming and business development for CBC English Services. "Our objective as the public broadcaster is to be the country’s leading provider of Canadian content on multiple platforms. Our agreement with Rogers expands our engagement with Canadians while providing new potential sources of revenue, which we can use in turn to create more programming."

"Rogers is proud to welcome the CBC as the newest major network to join the Rogers On Demand and Rogers On Demand Online entertainment offerings," added David Purdy, the VP of video product management at Rogers Communications. "With CBC content, our cable and wireless customers will have access to an incredible variety of entertainment, available to them when they want, where they want it. It’s about giving control to our customers and providing the ultimate entertainment experience they can expect from Rogers."