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Super Bowl Attracts Record Audience

February 5, 2008

GLENDALE, February 5: A record 97.5 million Americans tuned in to Sunday’s National Football League (NFL) championship game between the New York Giants and the New England Patriots, marking the biggest TV audience in Super Bowl history and the second …

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Sherman Promoted to Executive VP, GM at Logo

February 5, 2008

NEW YORK, February 5: Logo, an MTV Networks channel that targets lesbian, gay, bisexual and transgender viewers, has promoted Lisa Sherman to executive VP and general manager. Sherman, senior VP and general manager for more than two years, was a …

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Mattel Taps CAA for Entertainment Marketing Initiatives

February 5, 2008

EL SEGUNDO, February 5: Toy giant Mattel has appointed Creative Artists Agency (CAA) to develop entertainment programs for its key brands, including Barbie, Fisher-Price, Masters of the Universe and Polly Pocket, among others, across film, TV, video game and other …

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Cartoon Network, Outblaze Align for New Asian Joint Venture

February 5, 2008

LONDON, February 5: Turner Entertainment Holdings Asia Pacific has teamed up with online service platform Outblaze for a new joint venture, Turnout Ventures (TurnOut), which will launch interactive youth-targeted community networks in Asia customized around Cartoon Network’s extensive library of …

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MTVNI, Microsoft in Online VOD Deal for Europe

February 5, 2008

LONDON, February 5: MTV Networks International (MTVNI) and Microsoft’s Online Services Group have reached a deal to make clips from selected MTV Networks shows available across nine countries in Europe via MSN Video, Microsoft’s free, VOD Internet channel. The European …

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Baker Named Executive News Director at E!

February 5, 2008

LOS ANGELES, February 5: E! Entertainment has appointed the former Us Weekly website editorial director, Ken Baker, as its executive news editor. In his new role, Baker is tasked with obtaining and reporting entertainment and celebrity news and information for …

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MTG’s Viasat, Canal Digital in New Deal

February 5, 2008

STOCKHOLM, February 5: Modern Times Group’s (MTG) Viasat Broadcasting has inked an agreement with Canal Digital in Sweden to include the Kanal 5 channel on Viasat’s DTH satellite and IPTV platforms, and for TV3 to be made available on Canal …

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Media Companies Align for Fourth-Annual FYI

February 5, 2008

NEW YORK, February 5: A consortium of media companies, including MTV and MySpace, and cause partners such as the United Nations, have joined together for the fourth-annual Film Your Issue (FYI) global Internet-based short-film competition, open to young adults aged …

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Karl Rove Joins FOX News Channel

February 5, 2008

NEW YORK, February 5: Karl Rove, the senior advisor and former deputy chief of staff to U.S. President George W. Bush, has joined FOX News Channel (FNC) as a contributor, making his debut on the 24-hour cable news network during …

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MTV, Verizon Ink VOD Deal

February 5, 2008

NEW YORK, February 5: MTV has named Verizon FiOS TV as the exclusive on-demand provider for full episodes of its new series Randy Jackson Presents: America’s Best Dance Crew, which will become available 24 hours after its initial on-air broadcast. …