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LONDON/MOSCOW, April 15: MTV Networks International (MTVNI) and Prof-Media have named Alexey Efimov as the general manager of MTV Russia, responsible for the day-to-day operations of the company. Based in Moscow, Efimov will report to the board of directors of …

LOS ANGELES, April 15: Lifetime Television is set to launch the first television adaptations of two novels from international author Patricia Cornwell: At Risk and The Front. At Risk was originally published in January 2006 as a 15-week serialization in …

SILVER SPRING, April 15: Discovery Networks International has promoted Dan Brooke to executive VP and managing director of Discovery Networks UK. In his new role, based at Discovery’s European headquarters in London, Brooke will oversee the strategic development and operations …

NEW YORK, April 15: According to results from Accenture’s inaugural Global Broadcast Consumer Survey, while 83 percent of consumers worldwide expressed discontent with watching live broadcast or cable TV, 33 percent are still watching eight or more programs per week, …

NEW YORK, April 15: Nickelodeon/MTVN Kids and Family Group has named Gary Bonilla as its senior VP of creative strategy. Bonilla's primary responsibilities include managing the creative development for Nickelodeon's consumer-products business, developing strategies around consumer experiences and ensuring the …

NEW YORK, April 15: CBS will present some 90 hours of original programming in its summer schedule, including three new reality series, two new dramas, two mixed martial arts live events and returning specials. New reality series set to launch …

ENGLEWOOD, April 15: Starz Entertainment has upped Debbie Alther to VP of program and promotion planning and scheduling. Alther had previously served as the executive director of inventory management at Starz Entertainment. In her new role, she is responsible for …

HONG KONG, April 15: Following its debut in the Philippines in January, AXN Beyond, a new English-language entertainment channel from SPE Networks—Asia, has launched in Hong Kong via IPTV operator Now TV. AXN Beyond, a spin-off from the action and …

NEW YORK, April 15: Next month, Nicktoons Network will debut Speed Racer: The Next Generation, a new animated series that builds on the original 1967 program. Speed Racer: The Next Generation will kick off with a 90-minute episode on Friday, …

LOS ANGELES, April 15: IMG and reality television production outfit Glassman Media have formed a multi-year partnership to develop, produce and distribute original unscripted television series and formats. Under the agreement, Glassman Media will exclusively develop and produce original formats …