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ESPN STAR Sports Drives Focus Towards Cricket

April 23, 2010

SINGAPORE: ESPN STAR Sports has renewed its partnership with Eurosport Group for the ICC World Twenty20 and also to launch the What is Cricket? educational campaign. The campaign will feature five-minute promotional clips that introduce key elements of the sport. The …

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New Season Slated for Plaza Sésamo

April 23, 2010

MEXICO CITY/NEW YORK: A 13th season, consisting of 65 half-hour episodes, of the Latin American version of Sesame Street, Plaza Sésamo, is in the works from co-producers Sesame Workshop and Televisa. The new season will spotlight conflict resolution and emphasize …

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Telefe Highlights L.A. Screenings Slate

April 23, 2010

BUENOS AIRES: Telenovelas such as Secrets of Love and the teen-skewing The Resistance lead off the portfolio that Telefe International will be presenting to buyers at the L.A. Screenings. Also in the catalogue is WAGs, Love for the Game, set …

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mio TV Hits 200,000 Customers

April 23, 2010

SINGAPORE: To celebrate the milestone of reaching 200,000 customers, mio TV is offering a range of bonuses for subscribers. mio TV subscribers will be the first in Singapore to have James Cameron’s box-office smash hit Avatar available in their homes. …

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Asahi to Rep Outdoor Channel in Korea

April 23, 2010

SINGAPORE: Multi Channel Asia (MCA) has awarded Asahi Investment Corporation (AIC) the exclusive multi-year distribution rights to Outdoor Channel in Korea. Asahi takes on the master rights to distribute Outdoor Channel in Korea as well as the option to create …

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Youku.com to Broadcast FIFA 2010 Matches Online in China

April 23, 2010

BEIJING: FIFA and state broadcaster CCTV have jointly granted the Chinese video site Youku.com the online broadcast rights to all FIFA 2010 matches. A new World Cup Channel on Youku.com will be dedicated to the broadcast of all matches as …

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CRTC Reports Shows Increased Canadian Spend on Imported Content

April 23, 2010

OTTAWA/GATINEAU: According to the Canadian Radio-Television and Telecommunications Commission (CRTC), Canadian specialty, pay and on-demand services spent 36.7-percent more on imported content in the year ended August 31, 2009, as compared with the prior-year period. For specialty, pay- and pay-per-view …