Analysis

Zenith predicts that global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching $566 billion by the end of next year.

The first results from the Payback Australia study by Ebiquity have found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brands.

The seventh edition of Ericsson's annual ConsumerLab TV & Media Report reveals that consumers are watching more videos than ever on mobile, with viewing up by 200-plus hours a year since 2012.

The latest Australian Multi-Screen Report—from Regional TAM, OzTAM and Nielsen—finds that despite the extensive choices of devices, channels and platforms, traditional television remains the most-watched screen.

The latest research from Ampere Analysis shows that the proportion of households that only have an SVOD subscription is increasing, as are the number of SVOD services taken up. The proportion of TV-viewing households in all markets with at least one SVOD service is increasing. The largest markets are the U.S. (71 percent), Sweden (53 percent), the U.K. (42 percent) and the Netherlands (38 percent).

According to Digital TV Research's Global Pay TV Operator Forecasts report, the top 100 operators accounted for three-quarters of the world’s pay-TV subscribers by end-2015, and this proportion is not expected to change over the next five years.

The latest informitv Multiscreen Index shows an increase of 4 million pay-TV subscribers globally in the second quarter, though the Americas had its first quarterly loss. The October issue finds that 25 of the 100 services in the Multiscreen Index reported net TV-subscriber losses in the second quarter, while 66 reported year on year gains.

New data from Juniper Research has found that revenues from SVOD services such as Netflix and Amazon are set to more than double from $14.6 billion this year to $34.6 billion in 2021. Juniper’s latest report, Digital TV & Video: Network and OTT Strategies 2016-2021, found that SVOD providers can expect to see substantial returns on their expansion and growth strategies, as more countries and markets move to this method of video consumption, in a continual move away from linear, scheduled TV.

Global advertising expenditure is expected to grow 4.4 percent this year to reach $539 billion, ahead of the 4.1 percent previously forecast, according to Zenith’s new Advertising Expenditure Forecast. This upgrade is mainly due to stronger‐than‐expected growth in the U.S. Zenith expects U.S. network TV to return to growth this year (at 1 percent) after shrinking 5 percent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront.

Findings from a new survey highlight the increasing prevalence of “show dumping,” as viewers are giving up on series they love because it became too difficult and/or costly to access them. The findings are from a sponsored survey by TiVo of pay-TV and OTT service subscribers in the U.S., Europe and Asia. The results show that 37 percent of global viewers have stopped watching a show they previously enjoyed because it became too difficult to access the content.