CASBAA Convention to Showcase Content Theme

October 15, 2007 World Screen

HONG KONG, October 15: With the theme “It’s All About
Content!” this year’s CASBAA Convention, to be held from October 30 to November
2 at the Hong Kong Academy for Performing Arts, will focus on how content is
the key driver behind audience and revenue growth in the digital media
environment of the pay-TV industry.

Organized by the Cable & Satellite Broadcasting
Association of Asia (CASBAA), this year’s convention will showcase how content,
technology and changing consumer demand are shaping the growth of creative
content development and content delivery resulting in possible new revenue
streams.

The CASBAA Convention kicks off on October 30 with the
CASBAA Technology Showcase, focusing on tomorrow’s new-media developments.
During the official opening day of the convention on October 31, the CASBAA
Pay-TV Piracy estimates for 2007 will be unveiled. This fifth annual study,
conducted by CASBAA in collaboration with Standard Chartered Bank, will reveal
pay-TV piracy data for 2007, along with a summary of the regional regulatory
environment.

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The featured keynote speakers at the convention will include
Joong Soo Nam, the president and CEO of KT Corporation; Andy Kaplan, the
president of international networks at Sony Pictures Television International;
Roma Khanna, the president of global networks and digital initiatives at NBC
Universal and Paul Aiello, the CEO of STAR Group.

The convention will also cover the real market for the “Asian
TV Content Tigers,” Asia-Pacific mobile TV, product placement in Asia and
pay-TV advertising, along with special sessions on the China market and the
Indian broadcast explosion.

“Quality content and the media convergence present enormous
opportunities as well as challenges never seen before in the pay-TV industry,”
said Marcel Fenez, the chairman of CASBAA. “With the emergence of IPTV, mobile
TV, Internet video and HD as well as the traditional cable and satellite
technologies, the industry faces new challenges in terms of content delivery, targeting
viewers for uptake and maximizing revenues.”