CASBAA Adds Three New Indian Members

HONG KONG: CASBAA has added Bharti Airtel, NDTV and Star TV India as new corporate members.

Bharti Airtel is a telecoms-to-media services specialist. NDTV is a news content provider. Star TV India is a media and entertainment channel.

"As a leading DTH player, we are committed to collaborating with world leaders in bringing innovative technologies," said Ajai Puri, the director and CEO of Bharti Airtel. "We are confident that CASBAA, leading the evolution of ecosystems and technologies that enable cable, satellite and broadcast industry, will impact positively on some critical structural changes to help digitize India rapidly."

K V L Narayan Rao, the group CEO and executive director of NDTV, commented: "We are delighted to become members of CASBAA. As the market-leading news broadcaster in the region, we look forward to working with CASBAA for what can only be mutual benefit."

Anupam Vasudev, the executive VP of marketing at Star India, added that “as the country’s leading television network, we are committed to working with reputed industry bodies on initiatives that can help develop and move the broadcasting industry to the next level. We look forward to our partnership with CASBAA to create successful programs to achieve this objective."

"Certainly, the additional memberships bring extraordinary new value to CASBAA’s contribution to the Indian pay-TV market," noted Marcel Fenez, the chairman of CASBAA. "With our extended footprint the Association looks forward to joining hands with all its Indian members and partners." Anjan Mitra, CASBAA’s executive director for India, continued, “As part of our communications strategy we have been telling the ‘India Story’ to the international broadcasting and investment communities, the new partnerships with Bharti Airtel, NDTV and Star TV India will benefit all parties.”