Cartoon Network’s Powerpuff Girls Reach 10-Year Milestone

ATLANTA, April 11: Cartoon
Network Enterprises’ (CNE) hit brand, The Powerpuff Girls, celebrates its tenth
anniversary this year with live shows and limited-edition merchandise, among
other initiatives, to launch throughout the world in 2008.

In Asia Pacific, aside
from the airing of a special movie-length episode in time for The Powerpuff
Girls’ actual anniversary at the end of 2008, celebrations will also revolve
around the theme of ten years of saving the world, with live shows planned for
various markets. “Ten Years of
Saving the World: The Powerpuff Generation,” a year-long initiative in the
Philippines, kicked off in February with a search for real-life Powerpuff
Girls. In addition, CNE is working with its various licensing agents, including
Brand Elite for Greater China, FCI Brands in Southeast Asia, Wild Pumpkin in
Australia, Double Impact in Taiwan and Asiana Licensing in Korea, as well as
its own CNE offices in Japan and India, to launch limited-edition tenth
anniversary merchandise during the latter part of 2008.

Celebrations are also
underway in other parts of the world. In Europe, clothing chains H&M and
Zara have come out with limited-edition apparel. In Spain and Italy, ten
designers have been tapped to create ten different designs inspired by The
Powerpuff Girls. Meanwhile, in the U.S., a limited-edition apparel line was
also launched to celebrate the Girls’ anniversary.

“The Powerpuff Girls’
appeal throughout the world has endured since they were first created out of
the mysterious Chemical X in 1997,” said Dulce Lim-Chen, the VP of Asia Pacific
at Cartoon Network Enterprises. “We are very excited to be paying tribute to a
property that is Cartoon Network’s proud contribution to enduring characters
that are and will continue to be loved by generations.”

—By Irene Lew