Cartoon Network Set for Branded Block on Indian DTH

NEW DELHI: Turner is aligning with India’s leading DTH platform, Tata Sky, for a daily branded block delivering content from Cartoon Network.

CN+ will be part of the Actve Wizkids service on Tata Sky’s. Airing daily from 6:00 a.m. to midnight, CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls, as well as Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes, among many others. Each day of the week will be dedicated to one of these hit Cartoon Network shows with multiple episodes. Actve Wizkids will also feature the “makes” of M.A.D. (Music, Art and Dance), POGO’s popular arts show. Soon, interactive games with characters from hit shows such as Ben 10, Tom & Jerry, The Powerpuff Girls and Scooby Doo will be made available .

Siddharth Jain, VP and deputy general manager, distribution and business operations for South Asia at Turner International India, noted, “These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before. We are happy to partner with Tata Sky in offering innovative experiences for our consumers that further strengthen Turner’s anytime anywhere strategy. This is yet another industry first as this partnership offers three unique services on one platform—linear branded block, interactive services and interactive games."

Vikram Mehra, chief marketing officer at Tata Sky, added, “It has been our constant endeavor to offer high-quality fun learning entertainment on Tata Sky. Today, our educational services have already got a loyal subscriber base of over one million. We strongly believe that the addition of CN+ will help us further improve our offering.”