Canada Media Fund Boosts Investment in Interactive Projects

TORONTO: The Canada Media Fund (CMF) has invested C$11.5 million in 36 new interactive projects, which had been submitted in the second round of its Experimental Stream initiative.

The CMF is putting forth C$8.6 million to 17 projects in production, of which eight are games, four are websites, four are mobile apps and one is a software application. The average commitment to each projects is C$509,000.

An investment of C$1.9 million is dedicated to 13 projects in development. The average amount allocated to each is C$150,000. A total of C$960,000 is being invested in six projects for their marketing assistance.

Since the creation of its Experimental Stream in 2010, the Canada Media Fund has invested C$27 million in 81 innovative interactive projects.

“We’re proud to announce our participation in funding these projects. The wealth of content and technological innovation demonstrated in the selected projects is truly remarkable,” said Valerie Creighton, the president and CEO of the CMF. “The new approaches found to engage with users truly enrich the quality of our project portfolio. It’s a statement to the creativity and vitality of the Canadian interactive digital media industry.”