Cake Distribution Expands Sales Force

LONDON, December 15: Cake Distribution has expanded its team
with the addition of former Nelvana staffer Nicola Richards as sales executive.

Richards will focus on specific projects, working closely
with principals Genevieve Dexter and Tom van Waveren on managing and servicing
under-exploited product categories.

Cake Distribution’s portfolio includes Tiny Planets, King
Arthur’s Disasters and SKUNK FU! for worldwide representation, as well as Scholastic
properties, such as Clifford the Big Red Dog, Maya & Miguel and I Spy,
for Europe.