Cake Bolsters Sales Team

LONDON, September 11: Cake
Distribution has expanded its sales team by appointing Karla Berron as senior
sales manager, making her responsible for a wide portfolio of territories,
including Asia, Eastern Europe, the Middle East, Africa, Turkey and Greece.

Berron will report to Edward Galton, the company’s managing director. She joins Cake from Millimages
U.K., where as a senior sales executive she was responsible for sales to
Eastern Europe, the Middle East and Asia.

“With the speed at which
our catalogue is growing, we were looking for someone with an established track
record in the kids’ business and a sunny personality to come and give us a
hand,” Galton said. “In Karla we have found that magic combination. We are very
excited to have Karla as part of our team, lightening some of our workload and
helping us grow further without losing opportunities.”

—By Jackie Stewart