Bulgarian Deal for SevenOne’s Money Trap

MUNICH: Produced by Redseven Entertainment, the game show Money Trap has been sold by SevenOne International to Bulgaria, where the series is to air under the local title Parichna klopka on PR.BG. 

The game show will make its debut on April 20, airing Tuesdays and Wednesdays at 7:45 p.m. The show’s premise is that two families are given a suitcase full of money and they can spend it on things they desire. The catch is that the family with the most money remaining in the end is able to keep their purchases. 

Axel Böhm, the regional sales director and head of international fiction acquisition at SevenOne International, said: “With Money Trap, you not only have a program that works in any country. Watching the families having to spend a lot of money—and not knowing whether they will be able to keep their purchases proves to be highly entertaining. We look forward to having Money Trap delight Bulgarian viewers as well.”

Liliana Slavova, the head of PRO.BG, added: “Money Trap shows not only the real life of the families and their stories, thus exposing the society status of a nation, but also reveals the reactions when these people are put in certain situations. The show is both entertaining and serious, which makes it suitable for our target audience. In picking it up, PRO.BG continues the line of acquiring not just reality formats but programs showing real life and I am sure it will achieve strong ratings.”