BSkyB In Partnership with Google

LONDON/MOUNTAIN VIEW, December 6: BSkyB has reached a deal
with Google to bring customized versions of the Internet search engine’s
services to the satellite platform’s broadband subscribers, including a
user-generated video content site.

Sky will be the first company outside of the U.S. to deploy
Google's suite of search, advertising, communications and video services
tailored and branded for its recently launched broadband platform.

The alliance includes a multi-platform user-generated video
portal powered by Google's syndicated video content tools. The site will allow
users to edit, upload and share their own video content, including the facility
to upload and download from a mobile phone.

Sky Broadband customers will also have access to a
customized version of Google's email service, Google Mail, which will use the @sky.com
email address. In addition, Sky will explore opportunities to provide further
services such as Google's VoIP telephony services.

Further, Google will provide its search tools and targeted
search advertising across Sky's portfolio of online sites. Revenue generated by
click-throughs on sponsored links will be shared between Sky and Google.

“These agreements will bring Sky customers a valuable set of
services from the world's leading search company, including cutting-edge tools
for video sharing and communications,” said James
Murdoch, Sky’s chief executive. "Google has pioneered many of the
web's most loved and used features, so I'm delighted that Sky Broadband
customers will be the very first online community to enjoy such unrivalled
range and quality as well as a commitment to further innovation.”