Broadcast Market to Rebound in 2010

NEW YORK: Recovery is in sight for the global broadcast industry, with forecasts predicting that revenues will increase by 4.8 percent next year, according to Strategy Analytics and D. I. S. Consulting.

As Douglas Sheer, the CEO and chief analyst of DIS Consulting Corporation, explains, “This growth forecast, although modest, is a sign that the [broadcast and professional media] industries, which have seen a devastatingly steep decline—an average of a 14 percent decline—in 2009 purchases, is on its way back up.”

Sheer based his statement on two main factors: actual findings from more than ten already published annual global reports, all pointing towards modest improvements in the coming year; and other reliable industry tracking indicators, such as those from the Television Bureau of Advertising in U.S., which follows advertising revenues at stations and which have indicated a rebound in 2010.

“All of the signs are coming up as positive towards a recovery next year,” said Sheer. In addition to the forecast for broadcast, DIS is confident that other non-broadcast sales in the industry, such as in event video, mobile/OB and medical video will be even stronger in recovery, perhaps topping 7 percent next year as the entire industry rallies.