Breakthrough Rebrands Across Divisions

TORONTO: Coinciding with the company’s 25th anniversary, Breakthrough Films & Television has announced a new corporate branding for its three entities, which will all be under the banner of Breakthrough Entertainment going forward.

Breakthrough Entertainment is the new corporate identity for its production division (previously known as Breakthrough Films & Television), its worldwide distribution division and its digital entertainment division (previously known as Breakthrough New Media). All corporate websites reflecting the new branding launched September 1.

“We are delighted to head into MIPCOM with a new corporate brand, one that reflects our company’s dramatic growth through the years and positions our operations in a synergistic manner consistent with the evolving realities of our industry,” said Ira Levy, co-founder.

Co-founder Peter Williamson added, “We are proud to celebrate our company’s 25 years of service to the global programming community. Through the many years, our company has enjoyed the opportunity and privilege to work with the brightest business and creative talents in the industry, and have created distinct operations in production, distribution and digital media to accomplish our objectives. We look forward to engaging with the best and brightest as we begin our next quarter-century under Breakthrough Entertainment, a single name for a multi-layered approach to global production and distribution in all media.”