Bravo Launches Global, Multimedia Content Company

NEW YORK, June 18: NBC Universal’s Bravo cable network is
looking to expand its presence beyond the television screen with the launch of
Bravo Media, which will encompass talent management, publishing, merchandising,
wireless, events, digital, television, radio and international activities.

The launch of Bravo Media comes with the formation of an
alliance with Pangea Management Group, a division of RDF USA, to help
facilitate the careers of Bravo talent and personalities from the network's
popular docu-dramas and competition reality franchises (including Top Chef, Top Design and Shear Genius).

Through the Bravo Publishing division, the company is
developing a cookbook based on Top Chef
with partner Melcher Media.

Bravo Merchandising will work with licensing agent Joy
Tashjian of JTMG, the exclusive consumer products agency of NBC Universal
Television Distribution, to produce Bravo licensed products. The first product
set for release in the fourth quarter at various retailers across the country
will be Top Chef knives from Master
Cutlery.

At Bravo To Go, the mobile division, upcoming releases
include the Top Chef Mobile Game with LimeLife. Bravo also has deals to carry
its content on MobiTV, Amp’d and MediaFLO.

The Bravo Experience will provide firsthand interaction with
the pop culture brand. In December, the network will hold its first Bravo Fan
Fest at Universal City Walk in Los Angeles, where visitors can meet the
network's favorite personalities face-to-face. Additionally, the network is in
development on a Bravo Travel group that would create fun unique experiences reflective
of Bravo for the everyday consumer: a Bravo Camp, Bravo Cruises, Bravo Food
Tour.

Bravo also plans to launch a Bravo Radio division. Bravo
Digital encompasses BravoTV.com, BrilliantButCancelled.com, OUTzoneTV.com,
getTRIO.com and TelevisionWithoutPity.com. Later this month, Bravo Digital will
launch a food portal with recipe finders, drink blogs, food blogs, video
cooking tips and more, at topchefonline.com. This fall, Bravo will reintroduce
Television Without Pity, the recently acquired top site for all things
television.

Outside of the U.S., Bravo's slate of original programming
will continue to be licensed internationally by NBC Universal International
Television Distribution, with a new focus on driving pre-sales and
co-productions for Bravo's popular unscripted series. Top Chef has been licensed to more than 100 territories
worldwide and, most recently, a co-production deal was signed with E! UK for Kathy
Griffin: My Life On My D-List.

"We've evolved into a multimedia company with a strong,
clear brand, and are organizing our business for the future," said Lauren
Zalaznick, the president of Bravo. "While television is at our core and
will always be the heart of what we do, Bravo Media extends that content and
brand to every platform to suit our passionate consumers' lifestyles."