Bravo Adds Weekly Interactive Gaming Series

LONDON: British men’s entertainment channel Bravo has signed a year-long deal with Ginx TV for a video-gaming series, GameFace, dedicated to interactive entertainment that will air weekly later this summer.

GameFace, hosted by Julia Hardy, will offer viewers the chance to actually choose which games are featured each episode. GameFace focuses on interactivity with viewers through tournaments, quizzes and competitions.

Ronan Hand, the acquisitions manager for Bravo, commented, "The gaming community is a vast and varied group that has previously been underserved and over-looked on British TV, and we know from our past success with similar formats what Bravo’s core audience want. In partnership with Ginx TV, Bravo will bring gaming out of the niche and into the mainstream."

Udi Shapira, the managing director of Ginx TV, said, “It is time to update video gaming television to fit the new era of video gamers. Video gaming should be fun, all about entertainment and not just about information. For interviews, previews and trailers you can buy a magazine, or go the hardcore gaming websites. GameFace is here to entertain you….pure and simple.”