Bravo Acquires TelevisionWithoutPity.com

NEW YORK, March 14: NBC Universal’s Bravo channel has
acquired TelevisionWithoutPity.com, a web destination for TV fans that includes
episode recaps and chat forums for hit shows.

The acquisition builds Bravo’s digital portfolio, which
includes BravoTV.com and the TRIO suite of channels: BrilliantButCancelled.com,
OUTzoneTV.com and getTRIO.com.

Details of the acquisition, which calls for the URL to
remain www.TelevisionWithoutPity.com and link to the TRIO suite of channels, were
not disclosed.

Lauren Zalaznick, the president of Bravo, said in announcing
the deal: "TelevisionWithoutPity is an online brand destination for the
impassioned and opinionated television viewer, which mirrors the exact
attributes of Bravo's core audience. This will broaden the scope of our sites
to create a community where smart people with something to say about their
favorite shows, past and present, can get together under the umbrella of
Bravo's pop sensibility."

The site attracts more than one million unique monthly
visitors, who spend an average of 12.9 minutes on the site during a given
visit, and receives approximately 30 million page views a month, according to
comScore MediaMetrix and Internal Web Analytics Tracking. By adding
TelevisionWithoutPity, Bravo elevates its presence on the web by more than 27
percent in unique visitors and more than doubles total page views.

As part of the acquisition, principal co-founders Tara
Ariano and Sarah D. Bunting will remain on as editors, overseeing all content.
David T. Cole, co-founder and Ariano's husband, who has served as community
engineer and lead designer for the site, has been named manager of media
technology production. Cole also will continue to oversee the popular fan
forums.

As part of the overall deal, Bravo also acquired
Fametracker.com, a pop culture site started by Ariano and partner Adam
Sternbergh.