Branded Content Development Forum Set for NYC

NEW YORK, April 1: The New
York Television Festival (NYTVF) and Advertising Week V have joined forces to
launch Nexus NYC, a new forum dedicated to the creation of original branded
video-content initiatives, to be held in New York City the week of September
22.

Nexus NYC will bring
together television, online and digital producers with corporate brand managers
and executives looking to promote their companies and products through branded
entertainment. Participating producers include Michael Davies, the president
and CEO of Embassy Row Productions; Howard T. Owens, the managing director of
Reveille; and an additional group of producers represented by the William
Morris Agency. Corporate brands participating in the inaugural presentation of
Nexus will be announced at a later date.

"The New York
Television Festival is proud to be working with Advertising Week on a
forward-looking initiative like Nexus," said Terence Gray, the founder of
NYTVF. "Brands are adopting an increasingly active role in content
development, and putting them in the room with established producers will only
accelerate the creative process. Nexus fits perfectly with the NYTVF's mission
of establishing new and innovative pipelines for producing cutting-edge video
content."

—By Kristin
Brzoznowski