Blueprint Strengthens Executive Team

LOS ANGELES/TORONTO, March
6: Producer-distributor Blueprint Entertainment has hired Michael Rosenberg and
Rachel Fulford to its executive team, effective immediately.

Based in the Los Angeles
office, Rosenberg joins as senior VP of creative affairs and will oversee all
series development and productions in the U.S. He arrives from Maverick, where
he established and helmed the company’s television division.

Fulford will serve as VP
of creative affairs, based in the company’s Toronto office. She joins from the
Canadian specialty channel Showcase, where she was a key player in the
production of shows including Trailer Park Boys, Paradise Falls, Kenny vs. Spenny and Queer As
Folk.

Rosenberg will report to Blueprint’s
co-founders,
John Moryaniss and Noreen Halpern. Fulford reports to Halpern.

"We’re excited to be working with both Michael and Rachel and to be
bolstering our Blueprint team,” said Halpern. “Michael's extensive
relationships with writers in the U.S. and great track record of setting up
smart and groundbreaking series will enable us to continue to expand our slate
of projects.”

Halpern added, “Rachel's many years of developing series at Showcase, a
broadcaster known for its innovative programming, positions her perfectly to be
able to build the Blueprint slate in Canada.”

—By Ned Berke