BLE Gears Up for 2013 Event

LONDON: Registration is now open for the 2013 edition of Brand Licensing Europe (BLE), which has already signed up 200 exhibitors for the event, taking place October 15 to 17 at London’s Olympia.

Now in its 15th year, BLE has already attracted a number of companies to sign up for early registration. They include Character World, Jast Company, Nia’s World of Art & Design, Random House Group, STUDIOCANAL, The Copyrights Group, The Pokemon Company International and WWE, all exhibiting for the first time.

This year, the event will boast a new Brands area, located in the newly renovated Upper West Hall. This area will feature exhibitors such as Adidas Italy, Alchemy Licensing, Battersea Dogs and Cats Home, Beanstalk, Chupa Chups, Dorna Sports, NBA Europe, Performance Brands and Route 66 Licensing. New exhibitors Discovery Enterprises International and WWF UK will make their debut in this area.

Darren Brechin, BLE’s event director, said: “We are very pleased with the organic growth taking place on the show floor this year and are delighted to welcome such outstanding new exhibitors to BLE. New brands are coming on board in response to the careful work we are doing to create the right environment and audience for them in the West Hall. Art, design and illustration exhibitors are filling the gallery. Character and entertainment companies are already developing exciting plans to bring their brands to life for retailers and other potential partners.”