BKN New Media Bolsters L&M Team

LONDON: Michele Pearce, formerly the senior U.K. and international licensing manager at Jetix Consumer Products U.K., has joined BKN New Media as VP of licensing and merchandising.

Pearce will coordinate worldwide licensing and merchandising activities with her counterpart, Jesus Diaz, who recently joined BKN New Media in Spain from BRB. Pearce will be responsible for all BKN brands across all the territories that fall under the London office’s remit.

Properties under the BKN banner include Dork Hunters from Outer Space, which has been notching up strong sales for both its first and second season; Stone Age, being delivered to market this month; and Zorro: Generation Z, with new animation slated for 2010. BKN is also set to announce a new property for spring 2011 at MIP JUNIOR. This new concept will be in 2-D and 3-D and all HD, with a production budget of 14 million euros.