BKN Names Spanish Head of L&M

LONDON: Jesus Diaz has joined BKN New Media’s Barcelona office as VP of licensing and merchandising. 

Diaz will oversee all licensing activities in Iberia as well as manage agents in Italy, France, Greece, Latin America and Brazil. Categories licensed within the territories to date include master toy, textiles, stationary and back-to-school, bubble gum, cake decoration, home video, sport goods, footwear and costumes, among others. Diaz joins BKN from BRB International, where his most recent positions included management of all licensing and merchandising and its online game company. 

"Jesus is very experienced in managing successful licensing programs in Spain and internationally such as Pokémon and Cartoon Network Enterprises Brands and we have high expectations for his contributions to our Company," SAID Laura Tapias, the managing director of BKN New Media. "We presented both Zorro: Generation Z and Dork Hunters from Outer Space toy lines in Hong Kong recently and the merchandise will launch beginning in the spring of this year. Jesus will take full control of those efforts in our markets. In a time when many international corporations are downsizing, BKN’s brands are enjoying steady growth. Therefore our corporation finds itself in the welcoming position of needing to expand our licensing team. We are delighted with Jesus’s appointment, and are looking to hire people of his caliber at our other international offices."