BIG CBS Takes Films from SPT Library

MUMBAI: In the run up to the launch of the premium international channels from the BIG CBS Networks in India, the company has acquired a range of films from Sony Pictures Television’s (SPT) movie library.

The deal will see films such as XXX: State of the Union, Mona Lisa Smile, 13 Going on 30 and Vertical Limit airing exclusively on the soon-to-launch premium entertainment channels, a joint venture of Reliance Broadcast Network and CBS Studios International. BIG CBS Prime, the first of three services to launch, will showcase movies on Saturday and Sunday evenings during.

Aparnaa Pande, the business head of BIG CBS Networks, commented: “BIG CBS is ready to spoil audiences with the best entertainment on English television in India. Keeping in line with one of our brands promises, these movie titles will be exclusive to BIG CBS channels, giving our audiences an exclusive experience. While we have the superlative entertainment mix from the CBS Studios International stable for the weekdays, our understanding of consumer insights and preference mapping clearly indicate the need for hit films, with high consumption over the weekends. The films have been carefully selected and will draw audiences to the channel. We are confident that this deal will only elevate the international standards set by BIG CBS channels and provide round the clock entertainment to the viewers through the seven days of the week.”