Beyond Sells Package to Rainbow Media

SYDNEY: Beyond Distribution has sold 24 titles to Rainbow Media for the international feeds of WE tv and Sundance Channel.

Beyond licensed 12 series, totaling more than 130 hours of HD drama and factual programming, to WE tv for viewers in Asia. Highlights include Stingers, I Do…Let’s Eat, The Cooks, The Stagers, Deadly Women and Temptation, among others. Rainbow also secured a film package from Beyond for Sundance Channel and We tv to air in Europe and Asia, respectively. The 12-title package contains classics such as Last Days of Chez Nous, Things to do Before You’re 30 and Russian Doll.

Harold Gronenthal, Rainbow Media’s senior VP and general manager of program acquisitions and international development, commented: “As we program WE tv and Sundance Channel internationally, we look for content that upholds each brand’s integrity while appealing to the nuances of its local audience. These exciting acquisitions do just that, and we look forward to working with Beyond Distribution to share them with viewers in Europe and Asia.”

Sherry Fynbo, the VP for the Americas at Beyond Distribution, added, “Beyond’s extensive catalogue compliments the programming needs of the growing number of new channels launching internationally. Rainbow Media’s channels, such as WE tv and Sundance Channel, are extremely strong brands and we are thrilled to be able to supply them with programming which meets their needs.”