Best Buy Starts Streaming Movie Service

MINNEAPOLIS: Consumer-electronics retailer Best Buy will begin providing its streaming content service, CinemaNow, this month through all new connected Blu-ray players and home theater systems from LG Electronics.

The service will also be accessible on most PCs via www.cinemanow.com. The service intends to launch on other devices from various manufacturers, including Insignia, later this year. The streaming platform—delivering new-release and library movies and TV shows—follows the formation of a strategic relationship between Sonic Solutions and Best Buy. 

“With the introduction of CinemaNow, Best Buy continues our commitment to evolve with our customers as their demand for digital entertainment grows,” said Chris Homeister, senior VP of entertainment for Best Buy. “The convenience, selection and flexibility of the CinemaNow service offers customers more freedom in the way they choose to consume entertainment from Best Buy. This service, which complements our existing suite of digital entertainment brands, will be available to customers in their homes and on-the-go through a broad array of devices and will be brought to life in store with the help of our Blue Shirts and Geek Squad Agents.”