SilverHub Media Acquires Splash News from BEN

LOS ANGELES: The Branded Entertainment Network (BEN) has sold Splash News to SilverHub Media UK in an agreement that is anticipated to close on December 16.

This deal marks the completion of Branded Entertainment Network’s transition from an image-licensing business into an entertainment advertising-focused outfit that includes BEN, a product-integration platform and services company, and Greenlight, an agency for rights and music clearances. With its acquisition of Splash News, the newly launched SilverHub Media will be able to offer images, videos and stories from the celebrity and entertainment breaking-news agency to publishers worldwide.

Gary Shenk, the CEO of the Branded Entertainment Network, said: “The sale of Splash News to SilverHub Media culminates our successful evolution from an image-licensing business to a purely entertainment advertising-focused company. Through our highly successful BEN and Greenlight brands, we are at the forefront of key trends in advertising and the time was right to capitalize on our investment in Splash and shift all of our attention to these rapidly growing areas of our business. SilverHub Media has a very strong and experienced management team and is dedicated to delivering world-class content, so it is the ideal partner to acquire the Splash News business.”

Nick Evans-Lombe, co-founder of SilverHub Media, added: “The acquisition of a respected brand like Splash News continues our strategy to reinvigorate the worlds of celebrity, sports and entertainment content and invest for growth. We are excited to welcome such a talented team of individuals whose experience, relationships and leadership will fit well within the SilverHub culture.”