Bellator MMA Scores More International Broadcast Deals


LOS ANGELES: Viacom’s Bellator MMA has landed slots with additional broadcasters worldwide, including those in Europe, Asia, Africa and Australia, through deals secured by Electus International.

Electus International signed agreements with Spike in Australia and Benelux, AbemaTV in Japan, Match in Russia, LeEco in China, MBC in Africa, KBSN in South Korea and bTV in Bulgaria. These agreements come on the heels of deals in the U.K. (Channel 5), Canada (RDS), Australia (Network Ten), France (AB Groupe), Portugal (SIC), Italy (Discovery), Croatia (Fight Channel), Southeast Asia (Celestial Tiger), Israel (Ananey), Poland (NC+), Latin America (FOX Sports), Brazil (Esporte), Russia (Russia 2), the Middle East (OSN) and New Zealand (Sky).

“Bellator continues to enjoy explosive growth overseas where we are now in over 140 countries and have entered into numerous foreign event partnerships,” said Eddie Dalva, the executive VP of content and program enterprises at Viacom Music and Entertainment and Bellator MMA.

“Thanks to its premium talent, heart-pounding action and global reach, Bellator has experienced tremendous growth and success in each of the markets it has entered,” said John Pollak, the president of Electus International. “Bellator has quickly established itself as a leader in the global MMA landscape and we look forward to continuing to work with Viacom to bring the promotion to new audiences all over the world.”

This year, Bellator MMA has seen its highest ratings in all key demographics. It has also experienced record attendance and success with global expansion and sponsorships. Bellator features many of the best fighters in the world, including Benson Henderson, Phil Davis, Quinton “Rampage” Jackson, Tito Ortiz, Liam McGeary, Michael “Venom” Page, Muhammed “King Mo” Lawal, Michael Chandler, Matt Mitrione, Eduardo Dantas and more. Bellator is owned by Viacom and is available in more than 91 million homes on Spike TV, and in more than 500 million homes in 150 countries worldwide.