Bell Canada Launches Mobile Movies Service

TORONTO, February 15: Bell Canada has launched a new service
delivering full-length pay-per-view movies to its subscribers with
video-capable phones, including titles from Buena Vista International
Television and Sony Pictures Television International.

“It’s a Canadian first and we’re happy to be leading the
way,” said Wade Oosterman, the president of Bell Mobility. “The addition of
Mobile Movies to our roster of Bell Mobility mobile content also underscores
that the wireless phone has become the device of choice to deliver a full range
of music, video and other entertainment to people on the go.”

Users can browse movie information, including trailers and
plot summaries, before they choose a title. The service features DVD-like controls,
allowing viewers to pause, fast-forward and rewind. Titles are priced from
$5.99. Users can view a movie an unlimited number of times within a rental
period, which ranges from 24 hours to a week depending on the title.