BBC Worldwide Taps Danser for EMEA Formats Post

LONDON, June 20: BBC
Worldwide sales and distribution has appointed Claudia Danser as the head of
formats licensing for EMEA, effective in July.

Reporting to Tim Mutimer,
BBC Worldwide sales and distribution’s senior VP of EMEA, Danser will be
responsible for all format licensing across Europe, Middle East and Africa,
except France and Germany, where there are local offices present. She will form
a specialist format sales team, including format sales executive Alec La-Ronde,
and work closely with each territory sales team to build new business in this
area. Danser will also collaborate with BBC Worldwide’s formats development
team, led by Colin Jarvis, the director of international formats, to maximize
licensing potential from the outset of the development process.

Danser is currently BBC
Worldwide’s head of Iberia, responsible for all program, format and publishing
sales in Spain and Portugal. Prior to that, she led BBC Worldwide’s sales in
the Benelux region and Scandinavia. Prior to BBC Worldwide, Danser licensed
formats into Latin America, including Who Wants to Be a Millionaire? for ECM. Recent format deals secured by Danser at
BBC Worldwide include Life on Mars
(Antena 3), People’s Quiz
(Cuatro), Great Spanish (TVE)
and Great Portuguese (RTP).

Steve
Macallister, the managing director of BBC Worldwide sales and distribution,
said: “Our formats catalogue is set to expand significantly and pack a much
greater punch as our content and production business builds new development
alliances both in the U.K. and around the world. Claudia has a formidable track
record in sales of program, format and publishing rights across a range of
territories and I look forward her taking our formats licensing to new
heights.”

—By Irene Lew