BBC Worldwide in Mobile Game Deal for Top Gear

LONDON, June 20: BBC
Worldwide has reached an agreement with Gameloft for the creation of a mobile
video game for the U.K. market that is based on its BAFTA and Emmy
Award-winning motoring series Top Gear.

Top Gear: The Mobile
Game will give players the opportunity to race a power lap on a virtual version
of the Top Gear test track and
to compete on their own personal power lap board. The game will test player’s
skills with various challenges and races, as well as allow gamers to attempt Top
Gear-style stunts like those seen
on the TV series.

Peter Mercier, the head
of sales and business development for digital media at BBC Worldwide, said: “We
know Top Gear is unique and
highly entertaining, two elements that make it a perfect format to be turned into
a mobile game. We continue to explore different avenues to share our content
with an expanding audience and it seemed natural for BBC Worldwide to bring
such a popular brand to the mobile arena.”

—By Irene Lew