BBC Worldwide Channels Appoints New Exec

LONDON: BBC Worldwide Channels has appointed Nina Laricheva to VP of commercial development for its business in EMEA.

Laricheva will report to Ian McDonough, the senior VP and general manager of EMEA at BBC Worldwide Channels. She will be responsible for driving revenue growth and the strategic development of BBC Knowledge, BBC Lifestyle, BBC Entertainment, CBeebies and BBC HD, as well as BBC World News.

Laricheva will begin her new role November 1 and was assigned the position following Ian McDonough’s promotion to general manager in August 2010. Most recently, Laricheva served as global affiliate sales director at Universal Networks International.

McDonough said, “Nina brings to the role great expertise and a real understanding of the positioning of BBC Worldwide’s Channels business, and its potential within the wider commercial television landscape. I’m delighted to have her on board as we look to build on the success of our channels in EMEA.”