BBC Worldwide America Promotes John Taite

NEW YORK: John Taite, formerly the VP of programming strategy at BBC Worldwide America, has been upped to VP of branded entertainment and integrated ad sales solutions.

Taite will work with ad sales, programming and marketing teams, and will report to the executive VP of ad sales, Mark Gall. He joined the New York office in April 2010 from BBC Worldwide in London. Prior to working for BBC, Taite was the director of scheduling and acquisitions at MTV Networks in the U.K.

“This is a critical role within our business and one we’ve been looking to fill for some time,” said Gall. “John brings enthusiasm, creative talents and close working relationships to the role, and we look forward to having him on board.”