BBC.com Bolsters Canadian Team

TORONTO: Reeshma Esmail has been promoted to VP and head of digital ad sales for BBC.com and Lonelyplanet.com to work from the BBC Worldwide Canada office.

Esmail will report to Mark Gall, the executive VP of BBC North America ad sales, driving digital ad sales in Canada and establishing new advertiser and ad agency relationships. She has worked on sales teams at BBC, Adconion, Olive Media and Suite 66 over the last ten years.

“We couldn’t be more proud to announce that Reeshma is leading our BBC.com and Lonelyplanet.com ad sales in Canada,” Gall said. “Her energy, experience and professionalism will serve our customers well.”