BBC Chair to Open IBC

AMSTERDAM: Sir Michael Lyons, the chairman of the BBC, will deliver the opening address at IBC this year, discussing the future of public-service broadcasting. 

The opening plenary session will also includes keynote addresses by Yoshinori Imai, VP of NHK, and by Ingrid Deltenre, the director general of the European Broadcasting Union. IBC, taking place September 9 to 14 in Amsterdam, is titled Challenging Mindsets in a Modern Media Landscape. Tackling the key issues facing the broadcasting industry, IBC will explore the changing role of pubcasters, as well as discuss how high-quality content will be monetized in the future. Also on the agenda are sports rights and 3D.

"In recent years the IBC conference has leapt forward as the forum which gets right to the heart of the key issues in our industry," said chair of the conference committee, Michael Lumley. "It attracts world-class speakers and delegates who recognize that it is the best place to drive forward the debate. A key ingredient of that success is down to the production standards, which ensures every single session is a lively exchange of views, with unrivalled facilities to experience cutting edge technology and creativity. Add to all that the proximity of a world class exhibition and plenty of opportunities to network with peers from more than 140 countries, and it is clear the IBC conference is the place to meet if you care about the future of our industry."