Barclays Report Sees Increase in U.S. Adspend

NEW YORK: U.S. advertising revenues will rise 3.5 percent this year following last year’s decline, according to Barclays Capital, increasing to an estimated $167.6 billion.

According to Bloomberg, the new forecast revises a previous report that saw U.S. adspend remaining flat in 2010. Companies are expected to increase their national marketing budgets for the year as the economy recovers. Broadcast TV ads, Barclays says, could be up by 7.8 percent thanks to the Olympics and the World Cup, while online ads could increase by 8.9 percent.